Fly with Palmers
- Project Deliverables.
- UX Design. Digital Design.
German lingerie brand Palmers wanted a way to engage with their customers online whilst promoting their spring campaign launch. The German brand is famous for its beautifully shot campaigns showing their products in uber sophisticated scenarios. With the popularity of Spring's art direction it was clear the the online campaign should truly be influenced by the photo shoot styling around world class luxury. The solution was to create a destination for Palmers customers to apply to enter a competition to win exclusive breaks from a number of luxury destinations.
Activity on Facebook and Twitter was controlled by the models from the campaign and became a platform for customers to engage as the editors talked about the shoot, model life and encouraged visits to the Palmers site as well as the campaign competition. At 180South we created campaign that delivers an equal experience across any device - a first for Palmers who are now looking to deliver the same seamless responsive approach on their main E-commerce site.