Branding / UX / Website

Rattan Furniture

Inspire customers. Sell furniture. Exceed goals

Rattan Direct is an established outdoor furniture manufacturer. They are leaders in their sector which have grown to be more and more competitive. New players enter the market place every year and Rattan found their online offering was showing it’s age both cosmetically but even more important wasn’t converting near to it’s potential.

180South were appointed as Rattan’s UX, UI and design agency to create a new website and brand refresh to help position the company as a creative leader in the marketplace and to achieve it’s revenue goals.

What was going wrong?

We started in a great place, Rattan’s organic traffic was excellent but with only a 0.5% conversion our specialists were excited at the prospects to turn the business around. Our investigation began…

Creating an incredible user experience.

Designing user experiences that delight is a difficult task. It takes a highly skilled team of experts: user experience strategists, user interface designers, copywriters, photographers, and engineers. 180South assembled a team of specialist to craft and optimize the Rattan’s user experience.

We worked closely with the Rattan leadership and marketing teams to develop user profiles, journeys and stories, then applied these to a new navigation structure and information architecture. We formed focus groups and performed real-time and remote user testing at each stage of the project.

The unique balancing act.

Every great digital product strikes a fine balance between business goals and user needs. Rattan’s website was no different. While the overarching business goal was to make it easier for users to buy products, there were several user goals that needed to be addressed and accomplished. We were able to strike a clean balance between driving sales, helping users trust and believe in the brand and exploring to find the perfect product.

All screen compatibility.

Rattan’s traffic is gently swayed to mobile devices but the desktop is still a key player in this market. Our findings led us to understand customers drifted across-device during multiple visits before purchase. Knowing this, one of our primary goals was to craft the user interface design to be modular, in order to achieve perfect responsiveness, no matter the screen size.

Careful planning equals results.

Human focussed UX and space to display the beautifully designed products equals delighted users, better conversions and higher revenues.

Since the site launch, ‘Rattan’ has seen a dramatic increase across the board:

93% increase in online transactions in the 1st month.
130% increase in mobile transactions
68% reduction in bounce rate

Ready to increase your conversion and sales?

If you’re ready to see how we can help your business achieve it’s goals, get in touch to start a conversation. Whatever stage you’re at, we’re here to help.

What our clients are saying

We’ve done this together, you’ve really helped us create a great National brand & website. Thank you!

Reg Rix / CEO / CarFinance 247

180South exceeded Kirona’s expectations. Where Kirona faced design challenges, 180South presented clean and highly effective solutions

Jamie Heaton / Marketing Manager / Kirona

We love the simplicity, We now have the go-to app for flights.

Craig MacKay / Head of Marketing / Netflights.

Next project