Rattan Direct is an established outdoor furniture manufacturer. They are leaders in their sector which have grown to be more and more competitive. New players enter the market place every year and Rattan found their online offering was showing it’s age both cosmetically but even more important wasn’t converting near to it’s potential.
180South were appointed as Rattan’s UX, UI and design agency to create a new website and brand refresh to help position the company as a creative leader in the marketplace and to achieve it’s revenue goals.
We started in a great place, Rattan’s organic traffic was excellent but with only a 0.5% conversion our specialists were excited at the prospects to turn the business around. Our investigation began…
Designing user experiences that delight is a difficult task. It takes a highly skilled team of experts: user experience strategists, user interface designers, copywriters, photographers, and engineers. 180South assembled a team of specialist to craft and optimize the Rattan’s user experience.
We worked closely with the Rattan leadership and marketing teams to develop user profiles, journeys and stories, then applied these to a new navigation structure and information architecture. We formed focus groups and performed real-time and remote user testing at each stage of the project.
Every great digital product strikes a fine balance between business goals and user needs. Rattan’s website was no different. While the overarching business goal was to make it easier for users to buy products, there were several user goals that needed to be addressed and accomplished. We were able to strike a clean balance between driving sales, helping users trust and believe in the brand and exploring to find the perfect product.
Rattan’s traffic is gently swayed to mobile devices but the desktop is still a key player in this market. Our findings led us to understand customers drifted across-device during multiple visits before purchase. Knowing this, one of our primary goals was to craft the user interface design to be modular, in order to achieve perfect responsiveness, no matter the screen size.
Human focussed UX and space to display the beautifully designed products equals delighted users, better conversions and higher revenues.
Since the site launch, ‘Rattan’ has seen a dramatic increase across the board:
93% increase in online transactions in the 1st month.
130% increase in mobile transactions
68% reduction in bounce rate
If you’re ready to see how we can help your business achieve it’s goals, get in touch to start a conversation. Whatever stage you’re at, we’re here to help.
