Its owners and founders had a dream to bring back the cotton industry in the UK. Investing over £6M into the listed cotton mill and all its state of the art machinery was only the beginning.
180South was appointed as the digital agency to work with the English Fine Cottons team to create a website to document the vision of the brand and the developments as the mill was restored and factory-built.
Working with the EFC team closely we ran focus groups to develop a strategy which would let the project evolve as the business did.
The website was launched as a storytelling piece and gathered followers and fans as the content was added over time.
One of our primary goals was to craft the user interface design to be modular, in order to achieve perfect responsiveness, no matter the screen size.
Styling and photography were crafted to match the classic modern English theme. User experience was tailored to focus on ease-of-use and design interfaces were subtle and precise.
The strategy was to create a following based purely on human interest and a hunger for bringing back the cotton industry in the UK. 2 years later in 2019 the evolution continued and the EFC shop was launched to the website. The blend of a natural flow of traffic, excited for the progress of the project along with the timing of the online store worked perfectly.
Ease of use and exclusivity is key to the design. The product is all about the detail and the finest quality threads and this is replicated throughout each piece all the way through to the carefully constructed checkout process.
If you’re ready to see how we can help your business achieve it’s goals, get in touch to start a conversation. Whatever stage you’re at, we’re here to help.
