90 East is a team of experienced travel experts, devoted to the world of luxury travel. They create bespoke tailored holidays for decreeing clients that expect the very best.
180South were appointed by 90East to remap and redesign 90East’s website. The reasons for the project was that customers didn’t understand the high level of quality service which are 90East’s USP’s
From the start the focus of the project was to let customers experience the five star quality of service which mirrored the exquisite products own offer.
180South worked closely with the 90East team and customer focus groups to understand the human, emotional side of booking an exclusive holiday product. Our focus groups helped us understand many of the customers were very time-poor who would make a decision based on a quality experience and expressed value in any tools that helped speed up the booking process once the decision was made.
Our insight led us to an exciting space. The holiday starts as soon as you enter the homepage. The feeling you have when you rise on the first day of your holiday or the warm air as you disembark from the plane. We wanted to capture the excitement of the holiday and maintain the feeling all the way to payment and beyond.
The solution was to create website with an elegant, luxurious design that exceeds the expectations of their discerning customer. We turner the five star factor up to 11.
The site combines stunning high-definition images with insightful, useful information with a state of the art user experience and navigation system planned to perfection that makes the journey as effortless as can be.
Globetrotting customers represent the highest value to 90 East, so we gave them an intelligent, interactive experience for plotting multi-destination itineraries and the ability to create, store and share their perfect trip.
Our challenge was to create a bespoke holiday within 5 clicks
This ability to create and save the engaging and highly visual holiday plan became both the glue to bring customers back to the site and also a way for the sales team to create tailored quotes, perfect for customer retention and the sales process.
To help the team take control of their site and give it the ability to adjust in a fast-moving market place, we made sure the beautiful design is powered by innovative technology, including an easy to use content management system that adapted gracefully with the ever-changing content.
Since launching their new website 90 East have gained an enviable reputation in the luxury travel sector and outstanding reviews from their rapidly growing customer base.
If you’re ready to see how we can help your business achieve it’s goals, get in touch to start a conversation. Whatever stage you’re at, we’re here to help.
