Experts in Protection
- Branding, Packaging & Ecommerce
- Project Deliverables.
- Branding, Art Direction, Print Creative, Packaging Design & Digital Creative,
Protec is the UK’s leading manufacturer and supplier of protection materials for the construction industry. We evolved the brand identity to speak to a broader customer base as well as the trade core business.
Working closely with the Protec management and customer service team, we engaged with focus groups with returning customers to develop a visual and strategic plan to enhance and delight the customers. We emphasised on detail and excitement around the products, looking at the expanding US market for inspiration.
Our goal with the website was to provide informative content in an approachable and friendly wrapper. A simple content plan leads users to heightened product detail focussing on cross-sell, customer service and purchase options unseen in a standard e-commerce environment.