Dare to Imagine


"Blur the boundaries between reality & fiction."

Project Deliverables.
Art Direction. UX Design. Digital Design.

Delight users. Sell tickets. Create community.

Immotion and ImmotionVR is one of the freshest out-of-home virtual reality company in the world.  Their in-house team create award-winning virtual reality games and experiences which are played by hundreds of customers in dozens of locations around the world.

180South were appointed as Immotion’s design agency to create new websites, craft brand and promotional materials to evolve the company and creatively engage with customers.

We worked closely with the Immotion leadership and marketing teams to develop user profiles, journeys and stories, then applied these to a new navigation structure and information architecture

Every great digital product strikes a fine balance between business goals and user needs. Immotion site was no different. While the overarching business goal was to make it easier for users to buy tickets, there were several user goals that needed to be addressed and accomplished. We were able to strike a nice balance between driving sales, helping users find their nearest location and explore the various games & experiences as they become available.