English Fine Cottons
English Fine Cottons

Reviving an Industry

English Fine Cottons

"We knew you'd create something to be proud of."

English Fine Cottons
Project Deliverables.
UX, Digital Design & Build

How did we successfully mix history, storytelling, human interest and e-commerce?

English Fine Cottons aren’t just a company, it’s a movement. Its owners and founders had a dream to bring back the cotton industry in the UK. Investing over £6M into the listed cotton mill and all its state of the art machinery was only the beginning.

180South was appointed as the digital agency to work with the English Fine Cottons team to create a website to document the vision of the brand and the developments as the mill was restored and factory built.


Working with the EFC team closely we ran focus groups to develop a strategy which would let the project evolve as the business did.

The website was lanched as a storytelling piece and gathered followers and fans as the content was added over time.

One of our primary goals was to craft the user interface design to be modular, in order to achieve perfect responsiveness, no matter the screen size.

Styling and photography were crafted to match the classic modern English theme. User experience was tailored to focus on ease-of-use and design interfaces were subtle and precise.