180South and CarFinance 247 have enjoyed a long and rewarding relationship and during the time we’ve worked together, we’ve assured CarFinance 247’s growth from 7 to over 250 employees and maintained CarFinance 247’s position as the leading car finance broker in the UK . As leaders in the sector, they have seen a large increase in revenue and competition as they continue to be an inspiration in the financial sector.
Whist everything was going well conversion wise, we saw a huge opportunity to take CarFinance 247 to another level and make it look and feel like the big national brand it had become.
We wanted to take the quality of customer service and family values and expose them visually for all to see, making the brand something that we were all proud of and that reflected the company as it truly is. Starting with a logo refresh we were careful to advance the logo just enough to keep a link to it’s roots whist giving it a big brand feel. Brand guidelines followed and as an online company, we created everything, digital-first.
Conversion is the goal 100% with everything CarFinance 247 do. The website was designed in tandem with UX and completed design user testing sessions. This meant we designed, tested, adjusted and tested again until there was no resistance from our test sessions.
We approached our friends (and harshest critics) at Google Dublin to run a usability test study when we were happy and the results were put simply… “It’s beautiful.”
With the branding complete and website build in progress we washed through a full brand relaunch package that covered everything from bespoke umbrellas to signage and a full outdoor national ad campaign.
To further increase the perceived value of the brand, we needed to make sure that there was a consistency between all avenues of communication. As such, the new brand identity is supported by completely rewritten copy throughout the site, as well as CarFinance 274’s company blog, with a tone of voice guidelines and an aspirational mission statement established to carry the brand forward. In addition, we wrote suggestions for how this voice could be applied to positive and negative messages from customers over social media.
If you’re ready to see how we can help your business achieve it’s goals, get in touch to start a conversation. Whatever stage you’re at, we’re here to help and listen.
